For the second year in a row Keynote has released a year-in-review report on online trends. The report is based on the many many studies released this year by our industry analysis arm - Keynote Competitive Research.
Here are some of the highlights:
- Web 2.0 went mainstream with online retail giants Dell and Gap releasing new AJAX-based shopping carts.
- New technologies are putting additional strain on the Web (also see our previous post on bandwidth shortage). Companies are not properly testing the responsiveness and user experience of their sites.
- Traditional Web stalwarts continue to innovate. Sure those fancy new sites are like eye-candy but it's the big guys that are shaping user expectations.
- Online segmentation maybe invisible to you, but it's growing. Yahoo's OMG site is but one example where smaller communities are being formed - bird's of the same feather still flock together.
- And we think 2007 will be remembered as the year the mobile phone really took off for activities other than good ole voice calls and casual gaming. Do you remember receiving your first egreeting card during yuletide circa 1997? Well, now those cards are coming straight to your phone thanks to MMS. 10 years later, how far we've come.
To get your own copy of the report, follow this link. Happy new year.