According to research recently published by Google, one out of every four US online purchases will be made with a mobile device during this holiday season.
In a very short period of time, smartphones and tablets have drastically altered our shopping behavior. What's more amazing is that 68%of all smartphone shoppers are using them to help in either their online or in-store shopping experience. This gives them on-demand ability to locate stores, product information and to compare pricing.
Shoppers now have an unprecedented amount of access to information and the flexibility to pull the trigger on a sale at any time. But has this power shift come at the expense of retailers who now need to be ultra-competitive with respect to the competition? The early results say "no."
According to the USA Today, November retail sales were strong. Arguably, consumers are using information provided by smartphone and tablets to shop smarter, not to spend less. Therefore, retailers that are doing a better job in getting product information, store locations, pricing and purchase options into the hands of smartphone and tablet users have an upper hand on the retailers that don't.
Each week Keynote tracks mobile commerce website performance for both leading US and International retailers. We've seen that leading commerce providers are taking mobile performance seriously. What's more, the companies that enable retailers to go mobile are paying attention as well.
While seeing that one out of four 2011 purchases is exciting news in mobile retail, we're equally excited to see what 2012 will bring.