You might have heard about the incident last week where a fiber optic cable was cut in San Francisco and it caused an outage across many homes and businesses. Maybe not a big deal for most, but for one of our customers it was a big deal because it knocked out their monetized mobile service for several hours. In this particular case, automated alarms were sent out when the problem was detected. This allowed the owners of this service to at least be proactive in informing the consumers of their service that an outage was taking place. The graph of the outage looks like this:
Some customers have told us that before they had mobile monitoring, an outage over the week-end might go undetected until mid-morning on Monday. Not only did they not capture revenue for those days, but they might have damaged their brand by not being able to inform their customers of the problem.
Occasionally Keynote picks that individual mobile carriers will have regional or national outages for a particular service like SMS or WAP. Owners of a monetized mobile service that don't monitor may find themselves asking questions like: "Why did my mobile revenue drop 5% yesterday?"
What is true is that a mobile connection is more prone to have errors and problems than a reliable desktop internet connection. By not understanding outages occurring on the carrier networks, you can't rationalize unexpected revenue changes from one day to the next. If a national carrier has a problem, maybe you can't "fix it" with a phone call, but if you have some type of visibility into what is going on, at least you can reconcile carrier and service problems with business results that you are observing.
Maybe you have a SMS or WAP service and it doesn't look like it was working in either New York or San Francisco for the last 5 hours over one or more carriers. Do you want to know that or are you OK just wondering why your revenue has dipped, but you can't explain it?

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