[Follow up on my earlier post.]
One of the more interesting companies I came across at Web 2.0 Expo in San Francisco this week is a smart company with an awkward sounding name: MotherApp. MotherApp is marketed to Web 2.0 developers (which explains their presence at the event) as an easy way to get into the burgeoning mobile apps market.
The company says there are 2 routes for Web developers/companies to get into the mobile space today: setup a mobile Website or hire a programming team to build native apps on the iPhone, Android or Win Mobile.
A mobile Website leaves a lot to be desired when compared to a native app on the iPhone (think Loopt) and doesn't use the phone's features such as GPS or camera. On the other hand hiring a programming team for each platform is expensive and you have to retain the team for maintenance and updates.
The 3rd way is MotherApp. A Web developer sets up a Website based on the MotherApp HTML specification and MotherApp creates the app for you.
There's some advanced mobile capabilities already supported such Geo location identification on the iPhone and accelerometer and vibration are on the way.
Here's an example of TED videos ported to 3 platforms by a Web developer.
[Images courtesy MotherApp.]
MotherApp will let you try out the app risk-free.
And there is a way for you to test how your app will run on the phone before you decide to buy it. Stop by our both at Web 2.0 Expo (#300) and ask for a demo of our upcoming mobile testing service.
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