The Mobile Experience - By the Numbers

In reviewing Keynote's new performance indices for mobile Web sites, RCR Wireless concluded that the age old principle of KISS was one that needed to be practiced by more portals. 

"There’s a golden rule for mobile Web design, and I think it’s that less is more,” according to Rachel Pasqua, director of mobile marketing at iCrossing Inc.  “Keep your file size small, ideally under 20k. ... You have to have copy and keep it simple."

I wonder how designers who have spent the past 5 years bulking-up on "Web 2.0" are going to react to this.

Do you find yourself spending more time on lighter pages?  Or are you feeling confident browsing with abandon on your 3G equipped smart phone?  With all this talk of a PC-like experience on mobile browsers, I wonder if the jaded masses will accept anything less but to be delighted from their mobile experience.