Innovation never stands still - and comes from unsuspecting places
In our last post we spoke about the all-important browser. Let's not forget about the device. For those of us who travel abroad, going gaga over handsets at retail outlets we never see over here in the U.S. is better than sightseeing in Tokyo, London or Amsterdam. The U.S. market has grown up with a one size fits all approach that has probably resulted in cheaper service but less choice. But the lack of credible handsets for mobile Internet browsing has and will continue to limit uptake.
One mobile company is doing something about it. And no, it isn't one of the big-3 US carriers or even name-brand handset manufacturers. It's an MVNO called Helio. In San Francisco Helio marketing is in full display on giant billboards but that hasn't translated into a lot of buzz. That's about to change.
With the introduction of a new phone called Ocean, Helio is set to take center stage in what may be a very hot summer for the manufacturer. The much watched columnist Walt Mossberg has a complete review of the phone so we won't go into details here. Suffice to say he loves the dual-slider phone (telephone keypad and full text keyboard) which is both sleek and highly functional for mobile Internet browsing and communicating.
A full keypad trumps number pad punching any day and with the help of smart mechanical sensors, its smart display takes a page from Apple's iPhone albeit it months earlier.
Mobile Innovation from a computer company and now from an MVNO - boy, what's next?
